by B.J. Caldwell, Educator

On Wednesday December 1, Hollywood dies digitally to raise awareness for World AIDS Day. The world’s top tweeters are making the ultimate sacrifice, leaving their 30 million followers in the dark until $1,000,000 is raised to buy their digital lives back.

Participating talent (most are featured in the video below): Alicia Keys, Lady Gaga, Justin Timberlake, Usher, Jennifer Hudson, Ryan Seacrest, Kim and Khloe Kardashian, Elijah Wood, Serena Williams, socialite Daphne Guinness, R&B sensation Janelle Monae, Twilight’s Bronson Pelletier, singer Kimberly Cole, Alicia’s husband, Swizz Beatz, and the cast of MTV’s The Buried Life.